With its glossy travel photos, endless food porn snaps and stream of selfies, Instagram is a pastime beloved by millions around the world.
And while the photo-sharing site can be a force for good, connecting people on a global scale, it can also promote an image that is very different from the reality.
Australian bikini designer, Karina Irby, recently took to the site to highlight the difference between 'Instagram and real life' - via a candid snap that shows what is often shared on Instagram, and what is not.
Ms Irby admitted that she's 'just a goofy dork who designs swimwear, sings all my words loudly and badly'.
'They'd realise I have a serious and concerning chocolate addiction, hence my fat booty (sorry trolls, it's not fat injections) and has nightly dates with my super lame TV series.'
She said she's an only child and 'loves to be alone':
'I'm not very social and have more friends on social media than in real life'.
Ms Irby also said she's 'obsessed' with helping her work to grow and sees working out as an 'escape from reality'.
'My dad is a quadriplegic and my mum is recovering from open heart surgery. My fear is bad health,' she continued - adding that her parents are her best friends.
'I tell Ryan I love him three times before I go to sleep.'
'I got bullied in primary school. I get bullied now. The only difference is now I don't care and I enjoy the laugh.'
Ms Irby concluded her post by saying she's 'happy and proud of myself and who I have become and hope everyone reading this can love themselves too'.
'I bet you wouldn't have guessed any of that from looking at my Instagram profile,' she wrote.
In July, Ms Irby shared a comparison photo of herself - both before and after editing the photo.
In the post, Ms Irby shared exactly what she did to her body - from smoothing to shrinking, lifting and more - in order to get the perfect 'Insta girl' snap.
'Let's play a game. It's called reality vs Instagram,' she wrote. 'Every morning I wake up and scroll through my personal Instagram feed and spy "Insta girls" posting unrealistic images of themselves,' Ms Irby began her now-viral post.
'The girls I follow that portray these images have big followings, often with hundreds of thousands of young girls looking up to them as a role models.'
She continued by saying that often when she scrolls through Instagram, Ms Irby will find 'young girls tagging their friends "GOALS" and "OMG WHY DON'T I LOOK LIKE THIS'.
'The truth is these girls don't look like this. They look like you, like everyone,' she added.
She has also been upfront about how when she ditched cardio for weights, she got the figure she has always wanted.
When she was 18, Ms Irby said she was 'sickly skinny and unhealthy'.
However, 'shoving some weights and protein in there' helped her to get to where she is today.
